Now that I actually have the book in paperback form the question arises, what next? I never wrote the thing to get it read, particularly, but now it is out there I feel I ought to do something to let people know there is yet another travel / history book about India for them to enjoy.
Publishing was hard enough, but marketing is yet another new game to play and one with which I am not exactly comfortable.
I recently had the experience of sitting in a room with several acquaintances who enthused over the fact that I had written a book. Some of them had been to South India and were genuinely interested, but others seemed to think that writing a lot of words was an achievement in itself. All very embarrassing!
The dreaded Amazon gives many tips and articles on marketing, all of which hinge around having reviews on the site. I think that is going to be a very slow process. It is not a short book and most of the people who have bought it so far (thank you friends!) as far as I can tell, may not necessarily have bought or read yet another travel / history book about India. They have bought it because they know me.
I feel as though I have stripped off in public. I really wouldn't mind severe or negative reviews, I don't think, as long as they were honest. No reviews at all is really scary. Letting it sink without trace is such a relaxing idea!
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